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BETTER BEANS 100% ORGANIC, FAIR TRADE, SHADE GROWN COFFEEGrown in the tropical rainforests that characterize the Chiapas region, this delicate coffee offers a light to medium body with mild acidity. Exceptionally complex and flavorful, this Mexican coffee offers a balanced cup with overtones of spices and fruit. All of Higher Ground’s coffees are Fair Trade, organic, and shade grown. Fair Trade certification enables the farmers who grow our coffees to keep their family owned farms and benefit from economic and educational programs, while growing a great organic crop. Our coffees are also grown in the shade of the forest canopy—preserving ancient forests and natural habitat for innumerable species of plants and animals. FAIRER MEANS Mexican coffee cooperatives emerged in the mid and late eighties when the Mexican coffee industry was in crisis. Coffee prices were so low that many small-scale farming families could not survive. In response to the Mexican coffee crisis, 16,000 small-scale farmers came together to address the situation collectively. They created an independent cooperative to bypass local middlemen and export their coffee directly. They now sell much of their coffee to the Fair Trade market and are guaranteed a price that will support the co-op’s member families. Higher Ground works with the families of the Ismam Cooperative, and through Fair Trade sales, they have been able to accomplish the following: